Samenwerking Spring Company en Prof. Michael Shanks (Stanford University)

Kennis en inspiratie, Nieuws, Projecten
Over dit project

Janne Vereijken - Michael ShanksSpring Company werkt samen met professor Michael Shanks op het gebied van innovatie en design thinking. Professor Michael Shanks is verbonden aan de van Stanford University. Design Thinking is een innovatietechniek ontwikkeld door het innovatiebedrijf IDEO. In Silicon Valley past 30% van de start-ups design thinking toe. Courses in design thinking op de van Stanford University zijn razend populair onder studenten van zowel bedrijfskundige als technische opleidingen.
Samen met Michael Shanks biedt Spring Company:

Key notes

Michael Shanks en Janne Vereijken nemen je mee in de geschiedenis, hedendaagse toepassing en toekomst van design design thinking bootcamp Spring Companythinking. Het geeft een helder beeld van de mogelijkheden van design thinking; het omgaan met verandering en het (re-)designen van producten, diensten, business modellen en manieren van werken en organiseren.

Training: van een kort en krachtige bootcamps tot meerdaagse opleiding

  • Bootcamp ‘A fast and furious immersion in design thinking’.
    In plaats van te praten over design thinking, laten we je het proces ervaren. Deze vier of acht uur durende rollercoaster workshop is een zeer populair onderdeel van Executive Education aan de Stanford
  • Meerdaagse training en opleiding
    In deze meerdaagse opleidingen worden je vaardigheden op het gebied van design thinking verder getraind. Je
    maakt kennis en oefent met de verschillende beproefde methodieken die design thinking rijk is.

Maatwerk innovatieprogramma’s

Innovatieprogramma’s worden ontworpen op basis van uw wensen en behoeften. De programma’s kunnen in Nederland
worden gegeven of als experience in Silicon Valley worden georganiseerd. Lees de brochure van een voorbeeld innovatieprogramma in Silicon Valley: Stanford-Rotterdam-Innovation-Program. Dit is een zesda
agse business course op Stanford University bestaande uit hands-on workshops en bezoeken aan innovatieve bedrijven zoals Google, Box en Ideo.

Wil je meer weten, neem contact op.

Hieronder vind je meer informatie over Design Thinking en Michael Shanks.

Janne Vereijken Spring Company Michael Shanks Innovatie Design Thinking           Janne Vereijken Spring Company Michael Shanks Innovatie Design Thinking

What is Design Thinking? 

Within the next two decades new technological and social developments will fundamentally change public systems and private business models. The stakes are high. We live in an interconnected world where the old answers don’t seem to apply, where it’s so easy for a successful business to lose the plot, where skills change and jobs don’t last for life anymore, where choices seem overwhelming. How can we creatively encounter and manage fundamental and disruptive change?

Design is not just about function and form. Design thinking is a way of looking at the world, of thinking, planning, and delivering innovative solutions to messy problems and challenges.

Design thinking helps a business or organization connect better with the people it serves. It matches people’s needs with what is technologically feasible and viable as business strategy or institutional policy. Design thinking is a way of being agile and flexible, putting people first in a world of change. Design thinking, in its open agility, is particularly compatible with advanced methods of scenario planning and strategic foresight. A third of companies in Silicon Valley now adopt a design-based approach.

In North America Stanford, Rotman and now Harvard business schools lead the way in promoting design thinking. There’s tremendous enthusiasm for discussion in the likes of The New Yorker, The Atlantic, Fast Company, New York Times, The Guardian, Wall Street Journal and Harvard Business Review.


The design division of Stanford University’s Engineering School has been a key factor in the development and continuing growth and success of Silicon Valley. For three decades and in collaboration with local companies this experience has been distilled into design thinking— a set of principles and practices that lie behind design-based success. Stanford, founded by Hasso Plattner (SAP) and David Kelley (IDEO), is the world famous home of design thinking.

Professor Michael Shanks

Michael is the senior Humanities faculty member in Stanford’s An anthropologist, design archaeologist and classicist, he brings expertise in history, heritage, culture and the arts to human centered design – the core of design thinking. Over twenty-five years he has applied design thinking to create new disciplinary fields (design studies; heritage studies; material culture studies) and new kinds of cultural practice and organization (through Stanford Humanities Lab and the Revs Program in the Center for Automotive Research at Stanford). A master communicator and teacher, he runs the largest and most popular design class in the university, voted in 2014 by students as one of the ten “must do” classes at Stanford.

Michael’s labs have worked with the automobile industry and with government, educational and non-profit organizations and agencies. He is also a member of Rotterdam’s International Advisory Board and is a curator at large for Rotterdam’s Museum Boijmans van Beuningen.